✅ Official Opening
Graced by representatives from the Vietnam Trade Office in Malaysia, AEON Malaysia, and New Digital and LS Marketing and Sales.

✅ 7-Day Showcase at AEON Mall
Hundreds of shoppers and visitors explored over 15 Vietnamese brands, with booths featuring free samples, product education, and on-site sales. A vibrant atmosphere filled with flavor, culture, and curiosity.

✅ B2B Business Matching Sessions
Held across all three days, Malaysian buyers met directly with Vietnamese manufacturers to discuss product specifications, pricing, halal certifications, and potential distribution partnerships, organised by Vietnam Trade Office in Malaysia and New Digital Sdn Bhd

✅ Private Networking Meetings
Exclusive sessions arranged for high-potential buyers, importers, and Vietnamese exporters — fostering meaningful conversations and future trade prospects.

✅ Halal and Retail-Ready Product Focus
Strong interest was shown for Vietnamese products that are halal-certified, export-compliant, and ready for shelf placement in Malaysian retail.

✅ Strong Media & Community Engagement
Local press, influencers, and business communities attended, helping promote the event and raise awareness about Vietnam’s rising F&B sector.

✅ Collaboration Talks with Retails and Buyers in Malaysia
Discussions opened regarding the long-term placement of selected Vietnamese brands in AEON stores across Malaysia.